The lawsuit alleges that the Babyganics name violates various consumer protection statutes in California and New York, and by extension throughout the United States, since Babyganics products are marketed through various retail channels on a national basis. The suit alleges that consumers have become increasingly concerned about the effects of synthetic and chemical ingredients in their products and that Babyganics is capitalizing on consumers’ concerns and their desire for “organic products.” Most Babyganics infant care products are applied directly to the skin, such as sunscreens, diaper rash rubs, insect repellents, and hand and face wipes. Yet the company’s marketing has made them appear as the organic and therefore safer and healthier – if costlier – alternative to thousands of American parents concerned about reducing their babies’ physical exposure at home to potentially harmful synthetic chemicals the complaint alleges. While the suit sought at least $5 million in damages, Babyganics settled for $2.215 million.ĭespite its name, the suit alleges that most Babyganics products are not manufactured using organic ingredients. The complaint further alleges that Babyganics charged premium prices for a less than premium product. The complaint alleged that while Babyganics advertised their products as “organic” and “mineral-based,” some products contain chemical ingredients. Popular baby product brand, Babyganics settled for $2.215 million, an amount set aside by the maker, KAS Direct LLC in a suit alleging misleading advertisement and marketing of their products.īabyganics, run by two dads, is a line of household and bath products for babies and toddlers.Īccording to Business Wire, a class action complaint was filed in a federal district court in New York in September of 2016.
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